Vidal Sassoon's 1st brand ambassador in Singapore!


Vidal Sassoon unveils award-winning actress and celebrity, Joanne Peh as Singapore’s FIRST Vidal Sassoon Brand Ambassador. 

Now uncover what it means to#GETSASSOONED with the new Vidal Sassoon ambassador 
– Joanne Peh. 

See how being Sassooned pushes golden girl Joanne to reveal her inner sass. Be one of the first to witness Joanne Peh’s ultimate #GETSASSOONED transformation:
Creative director of Hairloom and Sassoon Academy-trained hairdresser, Calvin Gan helped her achieve this look with Sassoon's creative vision and signature style. In essence, Vidal Sassoon's cuts are personalised, minimalist and designed to enhance a woman's beauty. The style is also said to stay as the hair grows longer, leaving customers with more time between cuts than usual. So here's another money saving idea with a hair cut that lasts and less visits to the salon.




Hair care launched with this
 Brand Ambassador announcement
Vidal Sassoon brand ambassador and MediaCorp artiste Joanne Peh shares her thoughts:


There was a catwalk show held at Sculpture Square before Joanne Peh appeared in her new hairdo:
Pictorial summary followers of Simply Beauty Instagram would have seen:



 waiting, waiting, waiting for about an hour....

Part 2 of being Sassooned:
Joanne Peh reveals her short crop which was updated with touches of colour.


Joanne Peh with models showing off the latest crops and hair colours
Take a closer look at Joanne Peh's new crop
Vidal Sassoon Premium Base and Premium Color Care launched at the same time as the Brand Ambassador announcement:
(from left) Vidal Sassoon Premium Base Care Shampoo, S$8.50, Conditioner, S$8.50,
Treatment, S$13.90, and Magic Style Activator for Curls, S$5.90

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