REVIEW/SHOP Enlivening curls with Goldwell Kerasilk home hair care range


Breathe new live to old curls and smooth out frizz with these few products from Goldwell

It's been six months since my hair was permed. And right the curls are still looking lovely with the help of curl enhancers in the form of a shampoo, daily hair mask and leave-in hair oil.

Goldwell KERASILK is the first customisable KERATIN TREATMENT home care range makes unruly, frizzy hair manageable, softens waves and smooths the overall hair structure, and reduces daily styling time significantly. This range was launched together with Goldwell's latest formaldehyde-free hair smoothining salon treatment that transforms unmanagable curls into soft manageable hair that doesn't look stick straight.

For my coarse hair, I was recommended the Ultra Rich range. 
The shampoo transforms unmanageable damaged and very dry hair with precious keratin and silk proteins. 
The Daily Intense Mask for extremely unmanageable and damaged hair smooths out the kinks and provides extra combability, manageability and control.

The leave-in hair oil transforms extremely unmanageable and damaged hair into smooth-down hair full of shine. It enhances combability and control when applied in towel-dry hair; a shiny and smooth finish when applied in dry hair. Most of the frizz in my hair is smoothened out with this.




The Technology behind Kerasilk
THE KERASHAPE TECHNOLOGY CONSISTS OF GLYOXYLIC ACID AND SMOOTHING INGREDIENTS (KERATIN AND SILK PROTEINS). DURING THE KERASILK KERATIN SALON TREATMENT IT CREATES NEW KERATIN BONDS AND STABILIZES THE NEW HAIR SHAPE FOR UP TO 5 MONTHS
1. KERASHAPE TECHNOLOGY PENETRATES INTO HAIR
2. NEW KERATIN BONDS ARE CREATED
This shampoo, daily hair mask and hair oil add bounce and life to my tired curls as it infuse and strengthen the hair strands with keratin.

This may just be the hope women with curls need to revive their curls.


Goldwell formaldehyde-free salon treatment for healthier hair
These two models have naturally wavy or permed hair. Hair on one side was treated with the new salon treatment to show how they can have better shape and look lovelier. Guess which side it was?
Costing between $400 - $500 for long hair, this treatment is said to be one of the first treatments that restores health to dry frizzy hair by depositing keratin back into the hair to restore health and bounce. The two to three hour treatment without unhealthy cancer causing formaldehyde is said to last up to five months. The only type of hair condition that it can’t remedy, says Tony Ong from Goldwell, is damaged hair. Formaldehyde which works by sealing hair shaft is able to also seal split ends, except that it is unhealthy not just for the owner of the hair that it’s been used on, but more so for the technicians who breathe in the formaldehyde fumes while coating the chemical over customer’s hair strands.


This is also the only customisable keratin treatment in the market, allowing the technician to adjust the strength of the treatment according to the extent of hair relaxation desired.

If you have been going for straight perms to tame your unmanagable curls, this is one option to consider.

These products are retailed at Goldwell  salons. To contact the Goldwell team, email goldwell@kao.com.sg. 

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